Leo Swoyer's Listing Marketing
While I have worked mostly with Buyers for over six years as a broker/agent, I have very successful sales of my listings where I get to exercise my valuation experience, artistic side, and marketing skills. I developed my listing skills at a boutique firm in Golden over an intensive four-year period. I enjoy marketing and enjoy the challenge of promoting distinctive and unique properties – I often get so involved in their marketing, I end up wanting to buy them myself!
I don’t cut corners when listing a property. My over 40,000 hours of residential valuation experience (11 years full-time) gives me insights into what buyers want and don’t want in different real estate markets defined by location, price, style, etc. Understanding this is important in knowing how to market property most effectively.
I don’t rely on automated valuations (RPR, Zillow, etc.) – they are rather useless in changing markets, custom homes, and the less uniform mountain communities. I have developed tools and knowledge to value property that no agent or broker has without comparable appraising experience.
Real estate brokerage is what I do in semi-retirement, among other business interests. There is a tremendous competition to list properties, some agents spend 10k to 20k each month on marketing themselves to be in the “listing game.” I’d rather avoid the risk and cost to compete with these “movers and shakers” (including mailing post-cards, newsletters, pasting my name on park benches, and signs above doggy poop stations).
All my past listings originate from my previous buyers who thought about me when they decided to sell or through a referral.
I do this work as a means to help others benefit from my real estate experience and my passion for their success in selling or buying a home or land. Buying or selling a home is too important to have my schedule interfere with their optimal success. When I work with someone, I don’t hand them off to a transaction coordinator; I’m the person my clients communicate with every step of the way.
Considering an Informal Free Home-Consultation?
Give me a call, email me, or send in the brief contact form on my contact page.